Recently, the “2026 International Youth Taekwondo Tactics Intensive Training Camp,” organized by Wuxi Hechang Digital Technology Co., Ltd., successfully concluded at the Yuanming New Garden in Hengdian, Zhejiang Province. During the event, Hechang Technology was invited to attend the “Hengdian 2026 Annual Sports Events Launch and Signing Ceremony,” formally incorporating the “Taekwondo Grand Slam World Youth Club League” into the Hengdian 2026 series of events. This [series] of events—centered on professional youth training, integrated into cultural and tourism settings, and driven by core competitions—not only provides a new market-oriented foothold for the development of youth taekwondo but also represents a fresh exploration and attempt to implement the General Administration of Sport of China’s directive to bring sports events “into scenic areas, neighborhoods, and commercial districts.”
I. Innovative Operations
Breaking the Deadlock of the Light-Asset Model: Using Innovation to Drive a Win-Win Situation for Youth Development and Cultural Tourism
This training camp innovatively adopts a "light on assets, heavy on content" approachThrough its “high-impact experience” operational model, Hechang Technology has established a strong partnership with Hengdian World Studios, significantly reducing core operational costs such as venue setup and logistical support. This has led to dual improvements in resource utilization efficiency and operational effectiveness, and has also become a key initiative for Hengdian in developing sports tourism projects and establishing itself as a sports tourism destination. It is reported that the event attracted more than 200 participants from 14 teams across the country, as well as over 10 young taekwondo athletes from Kazakhstan. The 12-day closed-door professional training camp not only stimulated essential spending among participants on accommodation, meals, transportation, and training equipment, but also effectively stimulated local consumer activity within the Hengdian Scenic Area and its surrounding areas. Furthermore, it provided new insights for Hengdian’s efforts to establish itself as a sports tourism destination with international influence, offering a practical and replicable model for developing sports tourism projects and advancing the construction of a sports tourism destination, thereby achieving a dual enhancement of both sports value and cultural and tourism benefits.
II. Long-Term Strategy
From Individual Events to Building an Ecosystem: Deepening the Value of Hengdian as a Sports Tourism Destination
It is worth noting that this Hengdian training camp is not a one-time commercial event, but ratherThis marks a strategic starting point for Hechang Technology and Hengdian Film and Television City to deepen their commitment to youth taekwondo, stimulate innovation in sports, systematically tap into Hengdian’s potential for sports tourism, and advance the development of Hengdian as a sports tourism destination. With the formal signing of the Taekwondo Grand Slam World Youth Club League agreement, both parties have further solidified the foundation of their partnership. Leveraging Hengdian’s unique film, television, and cultural tourism resources, combined with Hechang Technology’s channel advantages across China and globally, the two parties have defined a “space + content” development strategy. They plan to upgrade the short-term training camp model to year-round, regular operations, gradually establishing a new benchmark for urban sports with industry-wide influence. This aligns closely with Hengdian’s recent strategy of attracting various sporting events and fully committing to building itself into a “City of Events.” Hechang Technology’s entry into the market will further enrich the supply of sports tourism projects in Hengdian and drive the deep integration of sports innovation with tourism consumption.
III. Future Plans
Fostering a Sports, Culture, and Tourism Ecosystem to Strengthen Hengdian’s Core Competitiveness as a Sports Tourism Destination
With a focus on long-term development goals, both partiesThe plan is being advanced on multiple fronts, with the core focus on building an integrated operational system encompassing “training, competition, research, and tourism” through continuous innovation in sports, thereby further tapping into the potential of Hengdian’s sports tourism projects and enhancing the destination’s status as a sports tourism hub. Specifically, with the support of relevant authorities at all levels, an international youth taekwondo training base will be established to attract high-level teams from home and abroad for training camps, thereby creating a regular youth sports training and tourism program; We will deeply explore the unique characteristics of Hengdian’s film and television settings to innovatively create an exclusive competition IP combining “film and television settings with youth athletics,” launching differentiated products such as on-location competitions and immersive experience competitions to enhance the enjoyment and experiential value of sports tourism; At the same time, Hengdian will be developed into a launchpad and brand showcase for cutting-edge equipment such as WayChamp smart protective gear. Leveraging the scenic area’s high visitor traffic, a complete value chain encompassing R&D, testing,展示, and promotion will be established to empower sports tourism through technological innovation and enrich the supply of sports tourism products in Hengdian.
The “Hengdian Model” established through this event has not only enriched the offerings of taekwondo competitions for youth and expanded the scope for the sport’s development, but also—through continuous innovation in operations, products, and settings— has revitalized the sports industry’s innovative vitality. It has provided strong support for systematically tapping into Hengdian’s sports tourism potential and enhancing the destination’s visibility and influence, while also serving as a professional and replicable practical model for domestic cultural and tourism sectors to empower sports initiatives, for cities to develop distinctive sports IPs, and for advancing the development of sports tourism destinations. Moving forward, Hechang Technology will, under the guidance of relevant authorities at all levels, continue to optimize its operational model and deepen content innovation, striving to transform Hengdian into a leading domestic and internationally renowned benchmark for the integrated development of youth taekwondo, sports, and culture and tourism. By continuously implementing event IPs, the company will support Hengdian’s development as a “City of Events,” promote Hengdian as a high-quality sports tourism destination that combines film and television characteristics with sports vitality, and inject sustained momentum into advancing the high-quality development of China’s taekwondo sector and stimulating sports consumption.
